Not just a zen garden
I was really excited to shoot a few videos for Sisyphus Industries’ Kickstarter and social media kit. They were gearing up for the annual Architectural Digest Design Show and needed to drum up some attention (after all, the Property Brothers were gonna be there and we couldn’t let them down).
Kinetic art design
The owners wanted videos to highlight how sophisticated and novel their tables were. I also developed a social media video campaign around their tagline at the time, “Smart Kinetic Art”.
Tale as old
as time
Throughout the campaigns, I was also able to take some super dope photos of the tables. Sometimes we all relate to the ancient Greek tale of being doomed to repeat a laborious task over and over and… well, you get it. Plus, they couldn’t help being so photogenic.
Bts (not the band)
One of the days I was around to shoot, there was a news network in the workshop. The team was kind enough to let me shoot some behind-the-scenes footage. Those kinds of pieces often lend themselves well to the ethos of a brand. Humanizing and all that jazz.